About Us

Digital
Marketing
Analyst

Tracking, reporting and analysing paid search engine and social media campaigns
Search Engine Marketing (cost per click/ CPC) , Display Media, Social Networks, and leveraging Analytics.
Responsible for managing CPC campaigns. (AdWords, Bing, 2nd tier engines, vertical portals or channels, etc.)
Keyword research, developing ad copy, engine selection budget allocation, landing page selection, CPC, and bid management overall account strategy.
Report internally to the digital marketing head on performance, results, and campaign challenges, along with new ideas
Create an associated keyword expansion roadmap, working with the content team to develop relevant ads. Managing SEM budgets and Daily/ Weekly/ Monthly Activities.
Develop, implement and maintain paid search strategies and recommendations.
Deploying SEM best practices across accounts, campaigns, and devices
Create email nurture campaigns, and automated campaigns using get-response, mail chimp, and active campaigns.
Create and design Instagram strategies like hashtags, and reels usage and create and design Instagram content posts in line with the customer brand guidelines.
Design landing pages using click funnels.
Should be able to generate leads and manage the customer relationship and identify upsell, cross-sell opportunities.
Define and Measure ROI and KPIs/Sales Targets across the sales funnel.

Minimum 3-5 years of experience as a marketing professional in managing online marketing campaigns.
3 years of experience in account management.
Hands-on experience of all different digital marketing channels especially Instagram marketing, email marketing, Facebook, and LinkedIn.
Experience in designing Instagram posts.
Experience in using advanced designing tools like adobe.
Experience in designing landing pages using click funnels.
Good knowledge and experience with online marketing tools and best practices.
Knowledge of SEO, Google Analytics and hands-on knowledge of CRM software.
Sense of ownership and pride in your performance and its impact on a company’s success.
Critical thinker and problem-solving skills.
Knowledge of HTML, CSS, etc.
Self-Starter. Good time-management skills. Great interpersonal and communication skills. Degree in Marketing, Digital technologies, or a similar relevant field is desirable.
Candidate should be assertive and should be able to close deals.
Knowledge and experience in creating online sales funnels.
Knowledge of A/B and multivariate experiments.
Knowledge of social media management.